Paid social and performance creatives for education brands.
Stop wasting time and money on ineffective ad campaigns and digital marketers with no industry experience.
Our only focus is helping education brands hit their enrollment goals with game-changing ad strategy and high-performance creatives.
Are you familiar with these problems?
OUTSOURCING RUSSIAN ROULETTE
You've tried it all before. Working with freelancers, marketers, supposed "experts" or agencies. With not a lot to show for it. Plus, they never understood the education industry and the student journey to begin with.
NO PREDICTABILITY
Good news! You get lots of word-of-mouth/referral business. But there is a lack of consistency and predictability. And it's becoming more and more difficult to compete in a crowded market.
DEPENDENCE ON THIRD PARTIES
You rely heavily on agents and external partners to refer your courses and programs, which means you do not have full control over the acquisition of new students. Direct bookings are only a small % of total revenue.
TRADITIONAL ADS ARE DECLINING
You already invest in newspaper, radio, billboard, magazine or even tv advertising and it kind of works, but is very costly, difficult to track and the results are declining.
GOOGLE ADS ARE EXPENSIVE
You already invest in Google Ads. And they used to provide solid results. But the number of leads you get has reached a plateau and increasing competition and costs are eating into your margins.
SOCIAL MEDIA GROWTH IS SLOW
You actively post on Instagram and Facebook to attract customers organically. If you're ahead of the curve, you've even got a TikTok! But your posts are often only seen by followers, and don't bring in new customers.
Niches we've successfully worked with
✔️ Study Abroad
✔️ Language Education
✔️ Higher Education
✔️ Courses & Programs
✔️ Seminars & Workshops
✔️ Coaching
✔️ E-Learning
✔️ Adult/Career Training
✔️ EdTech
✔️ Educational Apps
WE CONVERT CLICKS INTO CUSTOMERS FOR LEADING EDUCATION BRANDS
Performance Marketing 🚀 & Creative Content 🎨
We build attention-grabbing digital experiences for potential customers to learn about your courses and programs.
Our in-house creative team will craft unignorable image, video and UGC ads to ensure that your education brand makes the biggest splash possible.
Whether it’s Facebook, Instagram, TikTok or LinkedIn - our team will help you acquire customers at a higher conversion rate, lower CPA, and a sustainable ROAS.
CUSTOMERS FIRST, ALWAYS
Why we're different
US
✅ Creative Strategy
✅ Transparent Performance Reporting
✅ Ongoing, Open Communication
✅ No BS Policy
✅ Proactive
✅ Direct Access To Experts
THEM
❌ No creative strategy or creative direction
❌ Vanity metrics with no explanation or just screenshots
❌ Inconsistent replies from account mgrs 3 days later
❌ Only tell you what you want to hear
❌ Reactive because they work with too many clients
❌ Handed down to a junior media buyer or outsourced
A BOUTIQUE AGENCY THAT PACKS A PUNCH
Attention-winning campaigns that move the needle
For over 40 years, BLI Canada has welcomed thousand of students from all over the world at its award-winning campuses in Montreal and Quebec City.
Through extensive paid social campaigns in key markets like North America, LATAM and Brazil, we generated a steady stream of qualified leads and direct registrations for their study abroad programs, language certificate exams and summer camps.
RESULTS
470% 22%
470%
AVG. RETURN ON AD SPEND
22%
AVG. RETURN ON AD SPEND YEAR-ON-YEAR GROWTH
YEAR-ON-YEAR GROWTH
City Academy is London's leading performing arts and creative academies specialising in dance, acting, singing, musical theatre, comedy, art, writing, filmmaking and photography classes for adults.
Already successful with paid search campaigns, we turned Facebook and Instagram into a profitable and sustainable channel to acquire new students and strengthen brand awareness.
RESULTS
585%
585%
AVG. RETURN ON AD SPEND
AVG. RETURN ON AD SPEND
Twyn is a revolutionary new app that helps intermediate-level English learners practise speaking using voice recognition and artificial intelligence.
Through the creation and use of eye-catching UGC video ads across Facebook, Instagram and TikTok, we were able to dramatically reduce the Cost Per App Install, while increasing ROAS and CLV.
RESULTS
47% 63%
47%
DECREASE IN COST PER INSTALL
63%
DECREASE IN COST PER INSTALL INCREASE IN
RETURN ON AD SPEND
INCREASE IN RETURN ON AD SPEND
YOUR WORLD-CLASS OUTSOURCED DESIGN TEAM
Unignorable creatives that convert
PERFORMANCE-OBSESSED. GROWTH-MINDED. ALWAYS CURIOUS.
Meet the team
Specialists that know the education industry.
Founded by Herbert Gerzer who's spent over 14 years in the international education industry, our team is made up of bright and passionate individuals with experience that spans the education, design and digital spheres.
With our signature framework, we partner with growing in-person and online education brands to help them attract and convert more customers with performance marketing & creative content.
So, let's have a virtual coffee date ☕️ to identify how we can help you dramatically grow your business.
SCHEDULE A CALL WITH HERBERT
Free 30-Min Discovery Call
By the end of this Discovery Call, you will have a clear roadmap of the next steps you can take to start generating consistent and reliable results online with Paid Social for your education brand.
THIS DISCOVERY CALL IS PERFECT FOR:
✅ Education brands that are struggling to hit their enrollment goals
✅ Education brands that are paying too much to acquire a customer
✅ Education brands that are not using a proven paid ads system
✅ Education brands using a generalist instead of a specialist agency
✅ Education brands that are looking to maximise their conversion rates & customer lifetime value
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OUR CLIENTS THRIVE. SO WILL YOU.
What our clients have to say
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Other ways I can help you
1
WEEKLY NEWSLETTER
Every Wednesday evening, you'll get ONE actionable marketing tip on how to grow your audience and revenue for your education business.
2
WORK WITH ME 1:1
Get digital marketing guidance tailored to your needs and goals. I can help you with specific campaigns or strategies to boost your digital enrollment strategy.
LEARNING BY DOING
Level up your paid advertising and digital marketing skills with practical and actionable how-to videos.
4
GET MORE STUDENTS PODCAST
Grab a coffee and tune in while Alex Asher and myself deep dive into nitty-gritty marketing strategies, tactics and trends you need to know to market your education business.
LESSONS ON MARKETING FOR SME EDUCATION COMPANIES
Get More Students Podcast
EVER WONDERED (OR WORRIED!) ABOUT:
- How To Advertise Online?
-
How To Choose Your Niche?
-
Why Social Media Is Crucial To Marketing Your Courses?
-
Must-Haves For A High-Converting Website?
Grab a coffee and tune in while Alex Asher (CEO of virtual learning platform LearnCube) and myself deep dive into nitty-gritty marketing intel and talk strategy, tactics and trends you need to know about to boost enrollments for your education business.
🚨 Warning: Each podcast contains awesome insights and we even invite special guests from the industry to help you market your programs.