Fractional CMO & Growth Consultant For Education brands
To build a successful education business in this day and age is going to require a lot more than luck. I’ll give you the systems, framework, and insights I’ve gained from helping 75+ education brands execute and scale their outbound marketing campaigns.
14+ years experience in the education industry
$25M+ revenue generated for clients
75+ educations brands helped
Why use Fractional CMO services?
Cost-Efficient Expertise
A part-time CMO can provide you with the necessary insights and reporting you need, without the high cost and risk of a full-time position.
Time-Saving Solutions
You won't have to spend months finding the right talent. I quickly fit into different organisations, understand the business landscape fast, and make immediate strategic contributions.
Flexible Engagement
I can scale to meet your company's needs. Whether you need help with a specific project, a product launch, or ongoing part-time marketing leadership, my services can grow with your business.
Self-Managing Executive
A CMO lightens your workload by managing all aspects of your company’s marketing department. From vendors to employees, a Fractional CMO acts like an executive.
Take digital marketing off your to-do list
With over 14 years of education industry experience, I've collaborated with 75+ education providers and edtech companies to develop marketing strategies that grow their students and revenue.
I’ve worked with high-growth startups, founder-led companies and established education brands to create future-proof strategies that drive measurable impact.
My goal is to provide you results-driven, executive-level marketing leadership on a part-time basis to grow your education business.
“7x ROAS this month! What a cracking start! My huge thanks for pulling this off so quickly and in such style!”
LOUISE DEAN
Founder @ The Novelry
What i can help you with
Develop actionable marketing strategies to help hit your revenue targets.
Manage and coach your marketing team to help them achieve your marketing goals.
Paid Social Ads (Facebook, Instagram, TikTok etc)
Develop a social-first creative strategy to decrease CPL & CPA.
Build new B2C & B2B acquisition channels.
Assist in hiring the right marketing team members and/or agencies that are needed to implement marketing strategy.
Report to the CEO and Board on marketing efforts, KPIs and results.
Continually innovate and iterate on the most effective marketing and sales strategies and systems to help you reach your revenue goals.
The results speak for themselves
Augment.org decreased their Cost Per Lead by up to 64%.
Beelinguapp decreased CAC by 41% while scaling their ad budget by 800%.
BARBRI doubled their return on ad spend on Meta in 3 months.
The Novelry increased their ROAS by 63% in 2 months.
Nexford University decreased their Cost Per Lead by up to 58%.
OPIT added a scalable acquisition channel within 6 weeks.
Full-Time Results At Part-Time Cost
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Unmatched Marketing Leadership
You want an education expert to be involved as a CMO but without needing to pay the salary of a full-time marketing executive (typically $150k+).
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Breakthrough Growth Marketing
Your education business needs a comprehensive digital marketing strategy in order to stand out from your competitors and build new student acquisition channels.
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elevate your in-house team
You have staff to execute marketing campaigns, but they lack strategic or creative experience. Therefore, you need someone who has done it before and can foresee unique challenges and obstacles.
Ready to get started?
How To Apply
i’ve helped 75+ education businesses BUILD new acquisition channels.
You can keep bootstrapping your marketing or hiring inexperienced employees, contractors, and agencies...OR...you can leverage over a decade of marketing experience and shortcut your way to a profitable marketing strategy that is tailored for you and your business. If you want a proven expert leading your marketing, that's me.
“Our CPL has been divided per 2 across multiple funnels, and on some days, it's even been divided by 3. You’ve done an amazing job!”
THÉODORE MORET
Head of Growth @ Augment.org
WORK WITH ME
Hire me to become your Fractional CMO / Growth Consultant. I’ll set up a strategy and build or train a team to execute our plan.
Includes:
End-to-end digital strategy
Documented processes for internal use
Hiring + training internal marketing staff
Unlimited Slack or email correspondence
Weekly 1:1 strategy calls
OUTSOURCE YOUR CMO POSITION TO AN education EXPERT
I’ll help you take the reins on your marketing, reducing friction in your funnel, diversifying your strategy and plug in my process, people, and strategy into your education business to solve your marketing-related headaches.
I'm obsessed with making sure we don't just get you new customers, but that we build a scalable system that is both effective AND profitable.
Client Testimonials
“Herbert supported us with the production of bespoke assets for our student recruitment campaigns across Meta & TikTok that has improved our acquisition costs across multiple programs.
I can only speak positively about this experience, working with Herbert was easy and pleasant - he is creative, thoughtful and professional. Thank you!”
Head of Brand Marketing & Communications, Tomorrow University
“We entrusted Herbert to help us launch our user acquisition campaigns across Meta, Google, and TikTok, and he truly exceeded our expectations.
Despite using the same ad budget we had allocated before, he managed to help us drive a remarkable 2x increase in our monthly active users and installs.”
Chief Marketing Officer, UniApp
“Herbert helped us scale our paid social media advertising for Twyn, a new learning app. He’s brought very valuable expertise and an excellent understanding of the social ad platforms. The campaigns have resulted in thousands of downloads at a low cost per download. It's always a pleasure to talk with him and I appreciate their professional approach.
Senior Product Manager, Twyn
LET’S WORK TOGETHER
Your shortcut to growth
#1 Schedule A Time
Book your growth call so I can learn more about your business and your current marketing struggles.
#2 Get Your Plan
If we're a good fit, I'll put together an initial strategy of items we want to accomplish in the first 30, 60, and 90 days working together.
#3 start implementation
I’ll work closely with your team to implement the strategies and tactics we need to reach our marketing goals, keeping them accountable and results-focused. I’ll also provide ongoing reporting on KPIs for management.
FAQ
Everything you need to know.
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My monthly retainer depends on your needs and the agreed upon scope of work.
Based on our average results, the monthly retainer makes hiring me a no-brainer. Book a call to find out exactly how much the investment is for your business.
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If we agree to move forward, the contract length will depend on the scope of work agreed upon. All engagements are a minimum of 30 days, but could be as long as 12 months.
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Fractional CMOs, also called Outsourced Chief Marketing Officers, are marketing executive leaders that help define marketing strategy, develop strategic positioning, and ensure company growth.
Typically, they are strategic marketers with extensive experience who provide the duties of a CMO at a fraction of the cost.
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Whether you are a startup that needs a specialised marketing strategy but doesn't have the budget for full-time employees or a large, established company looking to scale your existing marketing engine, hiring a fractional CMO could be an option that gives you flexibility and saves you money in the long run.
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Of course! I regularly work alongside existing marketing (and sales) team members to help define a strategic direction, providing guidance and support on reaching KPIs.
Depending on your current department, I also assist in building the team and hiring senior members while coaching and mentoring more junior team members. I can also coordinate between internal teams and agencies, ensuring everyone is aligned.
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